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Meet Sarah, 54 — two years into a breast-cancer journey. Four hospitals. Six specialists. Decades of records. Here's what Proactives looks like when she opens it.
Sarah is a composite. The product views are real.
Meet Sarah.
Diagnosed with Stage II breast cancer in 2023. Lumpectomy, chemo, now on tamoxifen and monitored every six months. Also Type 2 diabetes (diagnosed 2019) and high blood pressure. Care spread across her oncologist at Princess Margaret, her GP, an endocrinologist, a cardiologist, and the breast-imaging clinic. Her husband Tom helps her keep track.
We'll walk through five things Sarah does in Proactives in a typical week.
The night she signs up.
Sarah opens the email folder where she's been forwarding everything for two years. She drags dozens of PDFs into Proactives — pathology reports, MRI reads, bloodwork from three different labs, prescription confirmations, the discharge summary from her lumpectomy. She closes her laptop. About thirty minutes later, an email tells her it's ready.
Her health summary — the next morning.
One page. Plain language. “Stage II invasive ductal carcinoma, ER+/PR+, HER2-. Treated with lumpectomy (March 2024), AC-T chemo (completed Aug 2024), currently on tamoxifen 20mg. Type 2 diabetes, A1C trending down from 8.1 to 6.7 over 18 months.”Sarah scrolls. Her husband reads it next. It's the first time either of them have seen the whole picture written out.
Tuesday: oncologist follow-up.
Sarah types: “What's changed in my labs since my last oncology visit in March?”Proactives answers — with citations to the exact bloodwork dates. CA 15-3 stable. Liver enzymes within range. Hemoglobin recovering after chemo. She prints the one-page prep sheet, with three questions she wants to ask. She doesn't have to remember anything.
Wednesday: her endocrinologist asks about a med change.
“What dose of metformin am I on?” She types it. Proactives answers: 1000mg twice daily, prescribed Feb 12, 2024. The prescription image opens with one tap. She shows the screen. Done.
Friday at 9pm: a report arrives in her email.
A new pathology summary from a routine biopsy. She uploads it. Proactives highlights the relevant line from the report — “No malignant cells identified”— and cites the source page. It adds the report to her file and queues a question for her next oncology visit. She isn't alone with the PDF anymore.
Proactives doesn't tell her what the result means — her oncologist does that. But she's no longer reading it at 9pm with no one.
The three things she stopped doing
She stopped re-explaining her history at every appointment. She prints the one-pager and hands it over.
She stopped Googling at 2am.When she has a question, she asks Proactives — and the answer is grounded in her records, not someone else's case study.
She stopped being the only one who knew everything. She shared access with Tom. He can keep up.
Two more, briefly
A chronic-only patient and a caregiver-of-elderly. Same product, different jobs.
Marcus, 62. Type 2 diabetes, 11 years in.
Marcus has been diabetic since 2014. Three years ago his cardiologist added a beta-blocker. His endocrinologist asked about it last month — Marcus couldn't remember the dose. He uploaded everything to Proactives over a weekend. Now his health summary shows A1C drift from 8.4 → 6.9 over 18 months, every med across both specialists, and the lab values that moved when each one changed. He prints it before his next visit.
Dana, 47. Caring for her 78-year-old mother.
Her mom has hypertension, mild cognitive impairment, and a recent fall. Records across three hospitals, four specialists, and a stack of medications nobody's reconciled. Dana uploaded the binder. The first thing Proactives surfaced: two of her mom's medications interact and were prescribed by different doctors who didn't know about each other. Dana shared access with her brother. They walked into the next appointment with the same information for the first time.
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Sarah, Marcus, and Dana are composites based on real patients. The product views are real. Your records are yours.
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